By Regina Sienra
You’ve probably never heard this side of him before. In a completely unexpected move, Shad, beloved rapper from Toronto and host of CBC’s q, has released a new album. But while it’s Shad’s voice, and Shad on the cover, it’s definitely not a Shad record.
Under an alternate identity, Your Boy Tony Braxton, Shad has released Adult Contempt on Arts & Crafts. The 10-track album shows us a new side of the musician: Top-of-the-class R&B with some heavy hints of old school pop.
“The name — Your Boy Tony Braxton — obviously speaks to the era I’m evoking, but also to the lyrical content and overall tone: The idea of a dude named Tony Braxton who likes to sing (but obviously isnt as good as the famous Toni Braxton) is a surprisingly accurate embodiment of how this music feels to me: Vulnerable, funny, and ultimately, hopefully a worthwhile offering,” Shad told Stereogum, who premiered the album, about this daring new phase.